Are there any examples of large e-commerce sites with the flashy styling of small selection e-commerce sites?

I’m trying to get a better understanding of e-commerce websites through looking at Awwwards. There are a lot of really nice designs there, but I feel like they only work for those cases where the company only has a few products. Some examples would be Escape.cafe or Lyon-beton.com

They look really great. Fun to explore through, but it feels harder to navigate through the site. There's a lot of branding elements that take up front page real estate. For example, huge sections of typography and product messaging. And just giant images in general because there are less products available to show off. I'm wondering if all this would work for websites that have thousands of products? Does it actually help sell products by having such a flashy website? I’m not necessarily even talking about large marketplaces like Amazon or Walmart, but rather other e-commerce sites that focus on a category but still have a ton of products. Like for example maybe fashion brand websites like Bottegaveneta.com or biking website Specialized.com These feel more static and generic like a Shopify website.