ylliX - Online Advertising Network

How to scope your AI product

Step 1: Accept that it’s not an “AI product” I have to confess something: I’ve been lying when I say I work on an AI product. I did it to sound cool. I did it to fit in. I did it because AI is trendy. And ultimately, I did it because it’s easier to say […]

How much do you really need to mention AI?

Onboarding an AI product: a case study of Otter.ai. 10 min read · 21 hours ago I first found Otter.ai four years ago when I was doing some user research. At the time, it was a life saver; it was easy to set up and it combined recording, transcribing and storing the interviews. There was […]

Design is how it works

Would Steve Jobs consider a cheap working-class British pub cool? What I used to think about Steve Jobs As something of a celebrity and Master of the Tech Universe, a certain mythology follows the figure of Steve Jobs. A black poloneck-and-blue-jeans clad uncompromising visionary. A divinity in John Lennon spectacles without any mortal or contemporary […]

Why design is hard

[This is an excerpt of my latest book] In a recent X/Twitter poll over 200 designers responded to our question about what’s the hardest part of making good design happen: In first place, with 57.4% of votes, was working with other people. In second place, with 38.4%, was understanding problems, which emphasizes the importance of […]

JUST Creative wins Awwwards ‘Typography Honors’ Award

We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission. 🏆 I’m excited to announce that the Brand Builders Summit 2024 website has received an awwwards. ‘Typography Honors’ award for its “exceptional use of typography and engaging visual experience!” […]

A good design is a good essay

Developing a persuasive argument is at the core of how UX creates value. When we shirk that responsibility, we set ourselves up to fail. The fundamental job of UX is to propose change. From the basic double diamond to more esoteric diagrams like the analysis-synthesis bridge model, we envision our work as closing the gap […]

How to bring up inconvenient feedback, or when user insights aren’t about design

If you see something, saying something can help your team immensely Photo by Oladimeji Ajegbile: https://www.pexels.com/photo/man-in-white-crew-neck-top-reaching-for-the-like-3314294/ “There’s one other thing I’d like to bring up,” I said. I was 95% sure my suggestion would be rejected, but it was essential to talk about it. Last week, I discussed how designers sometimes feel uncomfortable making direct […]