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[This is an excerpt of my latest book] In a recent X/Twitter poll over 200 designers responded to our question about what’s the hardest part of making good design happen: In first place, with 57.4% of votes, was working with other people. In second place, with 38.4%, was understanding problems, which emphasizes the importance of […]
If you see something, saying something can help your team immensely Photo by Oladimeji Ajegbile: https://www.pexels.com/photo/man-in-white-crew-neck-top-reaching-for-the-like-3314294/ “There’s one other thing I’d like to bring up,” I said. I was 95% sure my suggestion would be rejected, but it was essential to talk about it. Last week, I discussed how designers sometimes feel uncomfortable making direct […]
How to gain confidence to present your design ideas Kai Wong · Follow Published in UX Collective · 4 min read · 8 hours ago — 2 Share Photo by Anna Shvets: https://www.pexels.com/photo/woman-covering-her-face-3851244/ Within the first five minutes, I could tell my colleague’s user research presentation would be ineffective. It wasn’t because they hadn’t done […]
Summary: A/B tests incrementally improve the user experience of a product while effectively reaching business goals. A/B testing (sometimes also referred to as split testing) is a popular UX research method, with widespread adoption across businesses and industries. To ensure reliable, meaningful, and beneficial results for your organization, follow best practices and avoid common mistakes […]