Written by 
For experienced publicists and marketers, creating a viral brand moment isn’t a matter of luck or random TikTok happenstance — it’s about planning and strategy. “There’s absolutely a strategy,” Liza Suloti, co-founder and chief communications officer of Shadow, tells Fashionista. Even if clients … Continue reading Source link
A special exfoliator intended only for use on one tiny area of the face may seem like it would rank high on the list of Superfluous Beauty Products That Just Take Up Space, but when it comes to lip scrubs, hear us out: Not only can they go a long way toward preventing the dryness […]