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Вероятность возвращения на российский рынок ушедших иностранных брендов остается популярным новостным поводом, несмотря на фактическое отсутствие подтверждающих такую возможность примеров. Новостью может стать как продление срока регистраций в РФ товарных знаков, как было, например, в случае Coca-Cola, IKEA и Starbucks, так и сообщения о новых поставках или необходимости их увеличить. А если несколько поводов следует […]
Starbucks’ ex-CEO, Howard Schultz, told Fortune he trusts successor Brian Niccol to revitalize the company. Niccol plans a back-to-basics strategy as the coffee chain faces low sales. Schultz, who served three stints as CEO, said there’s no chance he’ll reprise his role again. Thanks for signing up! Access your favorite topics in a personalized feed […]
If it doesn’t feel like the holiday season quite yet, it certainly will Thursday, thanks to the return of Starbucks’ famous red holiday cups. Nov. 7, Starbucks will debut its 2024 holiday menu for the season, and with it comes the coffee chain’s iconic red cups for this year. This year’s theme is “Merrier Together,” […]
It shouldn’t take more than four minutes to get a cup of coffee according to Starbucks’ new boss. Brian Niccol is wasting no time applying sweeping measures to revive the coffee giant’s North American market. He’s implementing a bold “four-minute or less” service goal, promising that customer orders will be ready quickly. “We have to […]
Starbucks wants to curb chaotic and complex mobile orders. CEO Brian Niccol announced that “common sense” guardrails will soon be put on app customizations. Niccol aims to overhaul the chain after the company reported a disappointing third quarter. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. […]