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Like most other German towns, Wemding is proud of its long history and heritage. Its old town is dominated by typical Bavarian architecture. But on its outskirts, you will find a rather austere modern sculpture, consisting of just four concrete blocks on an otherwise empty platform. While many may dismiss it, it holds a connection […]
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The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I talk about the Marketing Strategy Pyramid and how it offers a comprehensive view of an integrated marketing approach that never ends. By refining and strengthening your strategy based on its […]
As a UX professional in today’s data-driven landscape, it’s increasingly likely that you’ve been asked to design a personalized digital experience, whether it’s a public website, user portal, or native application. Yet while there continues to be no shortage of marketing hype around personalization platforms, we still have very few standardized approaches for implementing personalized […]