ylliX - Online Advertising Network

Sequence learning: A paradigm shift for personalized ads recommendations

AI plays a fundamental role in creating valuable connections between people and advertisers within Meta’s family of apps. Meta’s ad recommendation engine, powered by deep learning recommendation models (DLRMs), has been instrumental in delivering personalized ads to people. Key to this success was incorporating thousands of human-engineered signals or features in the DLRM-based recommendation system. […]