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Why do decision-makers at work really choose one person for a role over another? What actually makes them trust someone’s judgment? How do they decide in practice who to tap for important opportunities? For the last 12 years, I’ve coached top performers at some of the world’s largest and most competitive Fortune 500 companies. As […]
CURT NICKISCH: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Curt Nickisch. Elias St. Elmo Lewis is the 19th century advertising pioneer who came up with the marketing and sales funnel. That’s the idea that to earn a loyal customer, you have to take people through a series of stages. First, you have […]