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Building products around prices. 10 min read · Jul 29, 2024 Let’s be short and clear: businesses only exist to make money. All their placed bets are based on the sooner or later expected profit. To determine the viability of any business case, we need to calculate the expected profit by subtracting estimated costs from […]
Does Spotify want to be the next YouTube? That might be a tall order for the music streaming service, but there’s little doubt the Sweden-headquartered company wants video to be a larger part of its platform, and so far, its efforts have been proving successful. As of last count, more than 170 million users have […]
A new report from Mistplay sheds light on some of the behaviors of mobile gamers and their relationship with their games — including how monetization affects them. According to their 2024 Mobile Gaming Growth Report, mobile growth in 2025 is going to be marked by new marketing initiatives and new monetization models as developers and […]
SESAC Music Group has acquired HAAWK, a media software and services company specializing in copyright management and monetization for independent music, film, television, and video catalogs. HAAWK (which stands for Helping All Assets With Knowledge) provides ‘full-service’ administration of YouTube’s Content ID system and Facebook’s Rights Manager platforms (including Instagram), and works with a number […]
#287: Pillar II: Monetization February 29th, 2024 · 29 minutes In the second of a three-part series, we look at the second pillar of a successful app: choosing a monetization model that fits the app’s target market. This episode of Under the Radar is sponsored by: Factor: Healthy, fully-prepared food delivered to your door. Stream […]