ylliX - Online Advertising Network

Cheat Sheet for Penalties under the Broadcasting Bill, 2023

tl;dr The Broadcasting Bill, 2023 lists penalties in the First and Third Schedule, i.e. penalties for contravention of provisions not relating to (Clause 34) and relating to (Clause 35) the Programme Code and Advertisement Code and for contravention of Programme Code and Advertisement Code and the penalties and imprisonment terms for contravention of provisions of […]

Advertisers will soon have to obtain self-declaration certificates before publishing digital ads! We write to MIB explaining how this is going to ruin the tour…

tl;dr As per MIB’s new rule which went into effect on June 18, 2024, all advertisers and advertising agencies have to obtain a ‘Self-Declaration Certificate’ (“SDC”) for all new ads, including digital ads, that will be published/ broadcasted. Meant to tackle the issue of misleading claims in ads, this move by MIB attempts to fill […]