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Kenya-based music service Mdundo has passed 36 million monthly active users (MAU), and is now prioritising hyperlocal markets to enhance the reach and impact of both its artists and advertisers, focusing on tailored content in key regions across the continent. Launched in Kenya in 2013, Mdundo has become Africa’s leading pan-African music service, dedicated to […]
Africa-focused music streaming service Mdundo has reported continued strong growth in monthly active users and paid subscriptions, despite headwinds that resulted in an overall revenue decline. Mdundo counted 37.8 million monthly active users (MAUs) as of September, up 29.5% YoY, the company said in its fiscal Q1 (calendar Q3) report. The company reiterated guidance from […]