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Innovation in Ad Tech: Nagarjuna Putta’s Cross-Platform Audience Measurement Breakthrough

Led by Nagarjuna Putta, this ambitious initiative has set new benchmarks for how advertisers track and measure audience engagement across television, mobile, and digital platforms. In the rapidly evolving landscape of digital advertising, the remarkable development of a unified cross-platform audience measurement system stands as a testament to innovative engineering and strategic vision. Led by […]

Social innovation key to transforming Nigeria’s healthcare – Experts

Experts in the health sector have highlighted the transformative role of social innovation in addressing Nigeria’s healthcare challenges. The experts, who spoke during a workshop in Abuja on Wednesday, emphasised the role of communities in driving social health innovations in the country. The workshop, themed, ‘Dissemination of Indigenous Social Health Innovation and Capacity Building,’ is […]

The ‘Orange Economy’: How Religion and AI Are Shaping Innovation

Religion in many countries is a strategic reserve for what’s called the “Creative Economy.” For example, tourists around the globe include sightseeing to mosques, churches and temples in their itineraries. Similarly, history would suggest the pop stars of tomorrow are today members of youth choirs or similar groups.  “From a historic perspective the creative economy […]