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Many consumers feel positively about dietary supplements. Most Americans take them. There is a large appeal to nature baked into the marketing – a natural remedy may be felt to be safer than anything “unnatural”, like pharmaceuticals. But natural doesn’t necessarily mean safe or effective. And when there’s a real medical need, “Big Pharma” can […]
Dietary supplements are enormously popular. With an economic impact of $159 billion (2023), it is somewhat (but not much) smaller than Big Pharma at $800 billion (2022). The category includes thousands of products, generally consumed with the aim of health improvement or maintenance. Some supplements have defined ingredients that have been well studied, where the […]