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Direct-to-consumer (DTC) platform Appcharge revealed today that it has raised $26 million in its Series A round. The platform, which offers solutions in mobile games, has grown in popularity as a partner, especially as DTC becomes a viable revenue stream. According to Appcharge, it plans to use the funding to “hyper-scale [its] custom white-label offerings” […]
Scopely today revealed its new advertising campaign for runaway hit mobile title, Monopoly Go! Featuring several recognizable actors, the “Friendship Pays” campaign follows the adventures of three players in “GOville,” where the real world is layered with the Monopoly Go! universe. The cross-platform campaign features over 20 original videos, created in partnership with ad agency […]
A new report from Mistplay sheds light on some of the behaviors of mobile gamers and their relationship with their games — including how monetization affects them. According to their 2024 Mobile Gaming Growth Report, mobile growth in 2025 is going to be marked by new marketing initiatives and new monetization models as developers and […]