ylliX - Online Advertising Network

Advertisers will soon have to obtain self-declaration certificates before publishing digital ads! We write to MIB explaining how this is going to ruin the tour…

tl;dr As per MIB’s new rule which went into effect on June 18, 2024, all advertisers and advertising agencies have to obtain a ‘Self-Declaration Certificate’ (“SDC”) for all new ads, including digital ads, that will be published/ broadcasted. Meant to tackle the issue of misleading claims in ads, this move by MIB attempts to fill […]