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For experienced publicists and marketers, creating a viral brand moment isn’t a matter of luck or random TikTok happenstance — it’s about planning and strategy. “There’s absolutely a strategy,” Liza Suloti, co-founder and chief communications officer of Shadow, tells Fashionista. Even if clients … Continue reading Source link
These are the stories making headlines in fashion on Wednesday. Model and internet sensation Alex Consani is Teen Vogue’s November cover star. Photographed by Angalis Field and styled by Kirby Marzec, Consani wears a Balenciaga top and pants in the cover shot. In an accompanying interview … Continue reading Source link
The Estée Lauder Companies (ELC) is putting out a search for the next generation of beauty innovators. Through its “The Catalysts” program, new and aspiring founders and creatives in the beauty space can have a chance at a “trajectory-altering” grant and mentorship experience. “At the heart, Estée … Continue reading Source link
Each month, Fashionista editors try a *lot* of beauty products. And while not every formula we test is a winner, we’re constantly unearthing new favorites. Here, we’ve rounded up our latest hair, skin, fragrance, wellness and makeup discoveries — whether fresh-to-market drops or merely recent … Continue reading Source link
Concealer creasing plagues even the most experienced makeup artists. Add on summer’s sweat-ridden brows, and keeping concealer intact becomes its own sort of sport. But with the help of the right long-lasting formulas, strategic layering and expert-approved application techniques, securing … Continue reading Source link