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“An elite physical trainer came to us with a prototype of what would become the PureTorque, a scientifically proven tool for more effectively targeting the muscles in your torso,” writes industrial design firm The Metcalfe Group. “We were able to refine his original idea to create something that was light, […]
Here’s something all of us could’ve used at ID school: This Sherman Backpack, by industrial designer Fernando A. Robert (a/k/a StudioFAR) was designed to carry odd-shaped objects. Our drawing boards, acrylic sheets, portfolios, blueprint tubes etc. would’ve fit perfectly in here. (I’m dating myself with those last two references.) The […]
Dorel Juvenile is the world’s leading juvenile products company. When they wanted to develop a new infant car seat, they turned to Pennsylvania-based ID firm DesignThink. DesignThink as the Innovation Incubator for the Ultra Lightweight Maxi Cosi Coral XP A Cold January Day in 2017 The team at DesignThink was […]
Reusable powdered haircare packaging Startup Small Wonder seeks to shake up the packaging and delivery methods of haircare products, making them more sustainable. To realize their goals, they turned to Scott Wilson’s Chicago-based ID firm Minimal. Small Wonder is a company on a mission to produce no-compromise, salon-grade, powdered beauty […]
The Ingo Task Chair, by Curve ID When Colombian furniture company MUMA sought to produce a new office chair, they turned to ID consultancy Curve ID. MUMA’s brief was both wide open and challenging: ‘Design a task chair to bolster market share in South America, whilst considering international expansion’. Our […]
Based on MIT research, a company called Bright developed Beacon40, a light technology that “could significantly reduce toxic beta-amyloid levels in the brain, a major factor in cognitive decline.” To turn this into a product aimed at those struggling with Alzheimer’s, Bright turned to ID consultancy Y Studios. BEACON40® therapy […]
PDR tackles Pectus Carinatum with a good-looking, comfortable device To correct a skeletal disorder in teenagers, medical device manufacturer R&D Surgical Ltd asked industrial design firm PDR to design this special brace. Two, actually: One for males and one for females. A next-generation brace for the treatment of Pectus Carinatum […]
As an architecture student, Marcio Sequeira wanted to better understand structural behavior. Seeking a more hands-on way than equations and diagrams can provide, Sequeira began building structural models using elements connected by magnetics. He started off with wooden dowels, and experimented with plastic and rubber components before settling on springs. […]
The Tassimo concept, by ID firm Fluid When Bosch wanted to produce their own espresso maker, they leveraged both their in-house design team and Munich-based ID firm Fluid. The result was this Tassimo concept: Develop an iconic range of espresso maker concepts for the Tassimo system that serves as a […]