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Maserati’s Sales Plunge 60% As Stellantis Blames Dealer Discounts And Marketing (Again)

Maserati Q3 sales fell 60% compared to 2023, with year-to-date figures down more than 58%. Stellantis CEO blames Maserati’s decline on weak brand positioning and aggressive dealer discounting. With a reduced model lineup and cost-cutting measures, Stellantis is refocusing Maserati on profitability and premium appeal. Maserati managed to sell around 20,600 cars through the first […]