ylliX - Online Advertising Network

CX, placemaking, and the Japanese convenience store

Japan has some of the best convenience stores in the world. Stores like 7-Eleven, FamilyMart, and Lawson, called コンビニ (konbini), have become tourist attractions onto themselves thanks to the high quality, local food offered there. For the average Japanese citizen, konbini are a staple of everyday life, namely for — as the name implies — […]

What Is User Experience (and What Is It Not)?

Summary:  “User experience” describes both users’ relationships with products and a growing professional industry of practitioners aiming to improve those relationships. The term “user experience” (UX) can be difficult to explain to colleagues and friends. This article is meant to provide an approachable definition of user experience, explain the ever growing professional field of UX, […]

Customer as competitive advantage

I mean… Einstein was so close, but he should have said: Insanity is doing the same thing as everyone else expecting different results. The customer is the most underutilized resource in any organization. not because they are not already visible, listened to and included, but because we are utilizing at most only a few percentage […]

Journey-Centric Design: The Evolution of UX-Design Operations for The Coming Era

Summary:  Product-centric design does not leverage design’s potential for creating long-term business value and profitability. Journey-centric design can optimize customer experiences. After collecting four case studies and speaking to leaders at 20 organizations, I’ve documented the next frontier of experience design — journey-centric design. This new method of structuring design work solves many of the […]