Written by 
“Thick” or qualitative data (1) helps organizations and their AI-solutions make better decisions by including insights about the context, nuances and influences that leads to customer’s behaviors and decisions. Photo by G N: https://www.pexels.com/photo/australia-sydney-surf-beachlife-1695310/ But “thick” data sounds expensive, difficult and complicated to collect and use. It isn’t. In fact collecting “thick” data means doing […]
