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A writer is a writer, right? Well, not exactly. Just like a journalist differs from a novelist, and a screenwriter isn’t quite the same as a poet, different types of writing serve very different purposes. In marketing, two of the most common—and often misunderstood—forms of writing are copywriting vs content writing. Have you ever wondered […]
AI copywriting tools can supercharge your creative team’s productivity, streamline editing processes, and ensure your branding is consistent across all your marketing channels — especially when coupled with other AI marketing tools. They can further automate specific tasks, like running A/B tests for your email subject lines or Google Ads copy, optimizing for organic search […]
What’s in a word? Actions. In the realm of user interfaces, a word is construed as the telltale of a control’s action. Sometimes it points us in the correct direction, and sometimes it leads us astray. We talk a lot about semantics in front-end web development, but outside of code, semantics are at the heart […]