Written by 
Where’s the sweet spot? After many years as a Content Designer actively advocating for the work and building content design teams, I know there are limits to what we can do. While some exceptionally successful Content Designers and thought leaders want us to believe we can do anything, the reality is that in the vast […]
Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine. Either way, you’re designing with data. Now what? When it comes to designing for personalization, there are many cautionary tales, no overnight successes, and few […]
What is ontology? An ontology is a formal system for modeling concepts and their relationships. Unlike relational database systems, which are essentially interconnected tables, ontologies put a premium on the relationships between concepts by storing the information in a graph database, or triplestore. (The following examples use data derived from PLOS, which makes all of […]
Do you remember when having a great website was enough? Now, people are getting answers from Siri, Google search snippets, and mobile apps, not just our websites. Forward-thinking organizations have adopted an omnichannel content strategy, whose mission is to reach audiences across multiple digital channels and platforms. Article Continues Below But how do you set […]
Enterprises often have a simplistic understanding of navigational structures in UX Design. Companies shy away from messing with known organizational schemas for fear that their users or customers will become confused and run away. We don’t give our users enough credit. As a result, most software navigational structures either reflect hierarchical departmental company/brand organization (because […]