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Summary: A/B tests incrementally improve the user experience of a product while effectively reaching business goals. A/B testing (sometimes also referred to as split testing) is a popular UX research method, with widespread adoption across businesses and industries. To ensure reliable, meaningful, and beneficial results for your organization, follow best practices and avoid common mistakes […]
Mistakes in the design phase often lead to a cycle of rework in the product development process. So, It is always best to avoid and take care of mistakes that might occur unknowingly or knowingly. Mistakes in the design phase often lead to a cycle of rework in the product development process. So, It is […]