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This blog is a guest post from our friends at LeanData. There’s a popular Goldilocks analogy gaining momentum in B2B sales and marketing circles that states: Leads are too narrow. Accounts are too broad. Buying Groups are just right. After years of Marketing throwing so-called “leads” over the fence to Sales, and account-based marketing (ABM) […]
The landscape of B2B tech marketing is rapidly evolving, driven by significant shifts in how buyers engage with businesses. The most significant of these shifts are the elimination of third-party cookies, changes to email regulations and the growing adoption of AI – all of which require organizations to rethink traditional marketing strategies. In tandem, buyers’ […]