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How to Craft Marketing Strategies That Appeal to Women

In a dynamic market, grasping the importance of the female demographic and effectively connecting with them is essential, not merely advantageous. Women, who play diverse roles and hold considerable influence, are key decision-makers in consumer markets. Their preferences and behaviors significantly shape trends and fuel economic activity, whether in marketing to women or in business […]

WhatsApp Parent Firm Meta To Appeal CCI’s Rs 213 Crore Penalty Order—All You Need To Know

Meta, the parent company of WhatsApp, is planning to contest a Rs 213.14-crore fine imposed by the Competition Commission of India (CCI) for alleged anti-competitive practices linked to WhatsApp’s 2021 privacy policy update, according to news agency PTI. The penalty comes alongside directives for the company to stop anti-competitive behaviour and implement specific remedies within […]