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Summary: A/B tests incrementally improve the user experience of a product while effectively reaching business goals. A/B testing (sometimes also referred to as split testing) is a popular UX research method, with widespread adoption across businesses and industries. To ensure reliable, meaningful, and beneficial results for your organization, follow best practices and avoid common mistakes […]
We are excited to share our work on how to learn good proxy metrics from historical experiments at KDD 2024. This work addresses a fundamental question for technology companies and academic researchers alike: how do we establish that a treatment that improves short-term (statistically sensitive) outcomes also improves long-term (statistically insensitive) outcomes? Or, faced with […]
I won’t however just leave you with a table up for interpretation, as I think all of those traits are worth a paragraph or two of clarification. Impact driven as opposed to being creative or technology driven. In over a decade, I have met more passionate engineers about technologies, coding paradigms and abstractions than those […]