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How to build a legendary park

Learn how El Retiro in Madrid applies UX to transform its green spaces into one of the best places on Earth. This is how a park should NOT look like — source Tinkering with interfaces is cool, but could you apply the laws of user experience to build a great park? Or at least a […]

Gentrified by design

When I think of product design, I think about a discipline that explores how and why people might interact with the product in question. I think about the goals they’re trying to achieve. I think about the circumstances of potential customers, and whether the product can accommodate them. There can be a sense of detachment […]

5-minute cognitive ergonomics: memory

Unlike short-term memory, long-term memory stores information for a long time. It builds through repetition and familiar patterns. UX designers can use long-term memory by creating consistent layouts or icons, so users learn to recognize them over time. This way, users won’t have to “relearn” how to use your design every time they visit. Key […]

Is mobile-first approach killing your website’s potential?

No doubt, prioritizing mobile-first is essential, but it’s not a one-size-fits-all solution and can, in some cases, even hurt the desktop experience. Without careful adaptation, the mobile design mobile can frustrate desktop users and impact overall engagement. Learn how to balance a seamless experience across all devices for maximum impact. The mobile-first approach prioritizes designing […]

Maintaining a growth mindset

How the challenges of the design industry can fuel our passion for learning new skills I’ve recently picked up 2D illustration as a way to explore visual concepts. After all the tech industry has gone through, today, more than ever, it’s important to maintain a growth mindset. “If you’re looking for a formula for greatness, […]

How to scope your AI product

Step 1: Accept that it’s not an “AI product” I have to confess something: I’ve been lying when I say I work on an AI product. I did it to sound cool. I did it to fit in. I did it because AI is trendy. And ultimately, I did it because it’s easier to say […]

How much do you really need to mention AI?

Onboarding an AI product: a case study of Otter.ai. 10 min read · 21 hours ago I first found Otter.ai four years ago when I was doing some user research. At the time, it was a life saver; it was easy to set up and it combined recording, transcribing and storing the interviews. There was […]