ylliX - Online Advertising Network

Great products transcend the Usability vs. Utility debate

Your users want results, not compromises. Photo by Andre Frueh on Unsplash Your design team is pushing for simplification to make users’ lives easier. Your sales team is advocating for power features to close deals. Your customer success team is demanding both — a clearly impossible feat. You’re stuck between the proverbial rock and hard […]

The Peter Principle: how lazy leadership can stifle your design career

A 1969 book has been sabotaging your personal career growth and has silently strangled wide-reaching career progress for decades. This concept — the Peter Principle — gave a name to an old but vague notion in traditional American hierarchical organizations, and it’s been influencing promotion strategies ever since. It’s almost understandable why dated organizations would […]

Treating AI Agents as personas

While the UX community has quickly embraced Large Language Models as design tools, we’ve largely overlooked their more profound implications. Now, as AI agents become integrated throughout our digital products, we face a fundamental transformation: these systems are evolving from tools into active participants in our digital environments, and we need to design for them. […]

Visual Design is important, but it’s not the only thing that matters

How to present your work when it isn’t visually stunning Photo by Thirdman: https://www.pexels.com/photo/light-person-holiday-vacation-6533509/ “I’m not sure what to do. There seems to be a heavy emphasis on Visual Design,” a designer complained, reminding me of where I struggled years ago. There’s no getting around it: many organizations nowadays prioritize visuals. Applying to specific jobs […]

Why over 100 million athletes are hooked on Strava

Over 100 million athletes worldwide use Strava to track their activities and connect with other athletes. In this article, we’ll dive into how Strava uses communities and psychological principles to keep users engaged and motivated. At the heart of Strava’s social engagement is the activity feed. Let’s break it down into components: Activity titles Being […]

Designing for “How might things go wrong?”

Anticipating and designing for failure Source: https://link.springer.com/article/10.1007/s11423-023-10329-7 As designers, we often focus on creating experiences that “seamlessly” guide users toward success. But, what about those inevitable times when things don’t go as planned? I hate to say this, but many designers and business stakeholders still overlook the Design Failure Mode and Effects Analysis (DFMEA) even […]