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Your users want results, not compromises. Photo by Andre Frueh on Unsplash Your design team is pushing for simplification to make users’ lives easier. Your sales team is advocating for power features to close deals. Your customer success team is demanding both — a clearly impossible feat. You’re stuck between the proverbial rock and hard […]
Over 100 million athletes worldwide use Strava to track their activities and connect with other athletes. In this article, we’ll dive into how Strava uses communities and psychological principles to keep users engaged and motivated. At the heart of Strava’s social engagement is the activity feed. Let’s break it down into components: Activity titles Being […]
Step 1: Accept that it’s not an “AI product” I have to confess something: I’ve been lying when I say I work on an AI product. I did it to sound cool. I did it to fit in. I did it because AI is trendy. And ultimately, I did it because it’s easier to say […]
Developing a persuasive argument is at the core of how UX creates value. When we shirk that responsibility, we set ourselves up to fail. The fundamental job of UX is to propose change. From the basic double diamond to more esoteric diagrams like the analysis-synthesis bridge model, we envision our work as closing the gap […]
Stage 1. Monitoring the Fundamentals 🏠 The first stage involves either establishing new design foundations or absorbing existing ones. Sometimes, it’s as simple as digesting documentation for CSS frameworks like TailwindCSS, Bootstrap, etc., other times it requires building everything from the ground up. Naturally, the more complex the development project, the more sophisticated the underlying […]
… or do you think you’re already a master at gathering product insights from your users? Photo by Towfiqu barbhuiya on Unsplash Let’s cut to the chase. You’re confused why 1) customers aren’t signing up in droves to use your product, and 2) for those that do, they churn before very long. And you’re especially […]
Over 500 million people around the world use Duolingo to learn languages. In this article, we will dive into Duolingo’s engagement strategies and how this company keeps users motivated and coming back to the app again and again. 10 min read · 12 hours ago Collage created by author Duolingo uses the Self-Determination Theory in […]
As Pelin Kenez, Co-Founder & CEO at Zeplin, puts it: It’s where the “infinite possibilities” of Design Creation met the “bounded realities” of bringing the design to life. This development cycle presents challenges in all its steps. In this article, I’ll talk about how the design delivery step, specifically in an area of what I […]
If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place.