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[Podcast] Humour in Branding with Paddy Gilmore

Make your brand unforgettable with humour! Jacob Cass & Matt Davies sit down with branding expert Paddy Gilmore to explore how adding a dash of humor can make brands more relatable, engaging, and memorable! Paddy shares his journey into humor-driven branding and why he believes humor is a powerful tool for standing out in today’s […]

The Ultimate Guide to Successfully Rebranding in 2024

While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands. Most recently, Nickelodeon, where I work full-time in marketing, pulled off a rebranding strategy in 2023 for the first time in 14 years. We brought back the “splat,” a shape inspired by […]

15+ Fonts Similar To Oswald + Best Font Pairings

Are you on the hunt for fonts similar to Oswald or fonts that pair well with it? Whether you’re selecting free typefaces from Google Fonts or premium ones from the Adobe Fonts library, finding the right font is essential to elevate your projects. Fonts are a crucial element in design, and Oswald, known for its […]

18 Fonts Similar to Montserrat (Alternatives)

When it comes to typography, choosing the right font can greatly impact the overall look and feel of a design. Montserrat, with its clean lines and geometric shapes, has become a popular choice among designers for its modern aesthetic. However, if you’re looking to explore new options and expand your font library, there are several […]

What is Blockchain Gamification and How it Impacts Branding: Explained

The Web3 sector is teeming with thousands of products and services striving to engage a new generation of tech-savvy consumers, and blockchain gamification is one effective approach. This process involves incorporating interactive gaming elements to make non-gaming activities more engaging and immersive for users. The blockchain component enhances this concept by integrating Web3 elements, such […]

[Podcast] Brand Positioning Models with Magdalena Adamska

In this episode, we sit down with Magdalena Adamska, founder of BrandStruck and a seasoned freelance strategist, to explore the world of brand positioning. We’ll start by getting to know Magda and how she founded BrandStruck, a platform dedicated to brand strategy insights. Then, we dive into the essentials of brand positioning—what it is, why […]