Allan Peters’ session at Circles Conference shifted my approach to branding, especially in designing campaigns that gain momentum over time. Peters’ ideas on creating “Logos That Last” offered perspectives that apply directly to our ongoing marketing work at Big Red Jelly’s Grow service. Here are my top three takeaways and how they’re reshaping the way […]
Make your brand unforgettable with humour! Jacob Cass & Matt Davies sit down with branding expert Paddy Gilmore to explore how adding a dash of humor can make brands more relatable, engaging, and memorable! Paddy shares his journey into humor-driven branding and why he believes humor is a powerful tool for standing out in today’s […]
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands. Most recently, Nickelodeon, where I work full-time in marketing, pulled off a rebranding strategy in 2023 for the first time in 14 years. We brought back the “splat,” a shape inspired by […]
In this episode of JUST Branding, we are thrilled to welcome Tom Roach, Vice President of Brand Strategy at Jellyfish and one of the most respected figures in the advertising world. With over 20 years of experience at top agencies like BBH, Leo Burnett, and AMV BBDO, Tom has become a leading voice in the […]
Are you on the hunt for fonts similar to Oswald or fonts that pair well with it? Whether you’re selecting free typefaces from Google Fonts or premium ones from the Adobe Fonts library, finding the right font is essential to elevate your projects. Fonts are a crucial element in design, and Oswald, known for its […]
When it comes to typography, choosing the right font can greatly impact the overall look and feel of a design. Montserrat, with its clean lines and geometric shapes, has become a popular choice among designers for its modern aesthetic. However, if you’re looking to explore new options and expand your font library, there are several […]
The Web3 sector is teeming with thousands of products and services striving to engage a new generation of tech-savvy consumers, and blockchain gamification is one effective approach. This process involves incorporating interactive gaming elements to make non-gaming activities more engaging and immersive for users. The blockchain component enhances this concept by integrating Web3 elements, such […]
If you’re reading this, you’re most likely wanting to learn brand strategy and are looking for the best brand strategy courses online. And I don’t blame you. It’s a tough market out there as a designer. Not only do we have to compete with our peers but we now also have to compete with DIY […]
In this episode, we sit down with Magdalena Adamska, founder of BrandStruck and a seasoned freelance strategist, to explore the world of brand positioning. We’ll start by getting to know Magda and how she founded BrandStruck, a platform dedicated to brand strategy insights. Then, we dive into the essentials of brand positioning—what it is, why […]