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Summary: A/B tests incrementally improve the user experience of a product while effectively reaching business goals. A/B testing (sometimes also referred to as split testing) is a popular UX research method, with widespread adoption across businesses and industries. To ensure reliable, meaningful, and beneficial results for your organization, follow best practices and avoid common mistakes […]
Fresh from robbing the Deadwood Stagecoach, the Sioux performers of Buffalo Bill’s Wild West changed into loose-fitting Chinese garb and attached long single braids to the backs of their heads, mimicking the clothing and hairstyle of the Boxers then rebelling halfway around the world. Thus was the stage set for the “Western Easterners” to man […]