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Digital marketing refers to the strategies and techniques used to promote products or services through online platforms accessible via computers, smartphones, tablets, or other digital devices. These strategies encompass various formats, including online videos, display ads, search engine marketing, paid social media advertisements, and social media posts. Often, digital marketing is contrasted with “traditional marketing,” […]
August 22, 2024 Picture this: You open Netflix, and it’s like the platform just knows what you’re in the mood for. Or maybe you’re browsing Amazon, and the products displayed feel like they were picked just for you. This isn’t just a happy coincidence — it’s machine learning-powered AI working behind the scenes to create […]
In the present article I lay out the results of the desk research, and community interviews, following an initial media analysis of the news around the topic of “twin transition” in EU politics. In the first part, I detail three phenomena that influenced the “twin transition” narrative between 2019 and 2023. In the second, I […]
tl;dr The Monsoon Session of Parliament came to an end on August 09, 2024, when both Houses of Parliament adjourned sine die. The Session was originally scheduled to conclude on August 12, 2024. The Session saw the introduction of 14 bills, of which 4 were passed by the Lok Sabha and 3 by the Rajya […]
tl;dr The latest Economic Survey attempts to encapsulate the state of the Indian economy over the past year, but for the most part echoes the praise for DPIs and techno-solutionism that has become commonplace for Indian leaders and government departments to push for in recent years. In this post, we look at what the survey […]
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tl;dr The Union Budget for 2024-2025 reveals an overall increase in funds allocation for MeitY, MHA, MIB, and DoT as compared to 2023-2024. The Budget allocated to MeitY has witnessed the highest increase among these ministries – 32.56% over last year’s – yet-to-be-formed Data Protection Board and the IndiaAI Mission gets funding for the first […]
tl;dr We have prepared our legislative brief on digital rights for the Monsoon Session 2024 of the Indian Parliament. In our brief, we aim to reflect on the deliberations and developments around key digital rights issues during the 17th Lok Sabha, with a special focus on the recently concluded sessions, to set the context for […]
tl;dr As per MIB’s new rule which went into effect on June 18, 2024, all advertisers and advertising agencies have to obtain a ‘Self-Declaration Certificate’ (“SDC”) for all new ads, including digital ads, that will be published/ broadcasted. Meant to tackle the issue of misleading claims in ads, this move by MIB attempts to fill […]