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Summary: A/B tests incrementally improve the user experience of a product while effectively reaching business goals. A/B testing (sometimes also referred to as split testing) is a popular UX research method, with widespread adoption across businesses and industries. To ensure reliable, meaningful, and beneficial results for your organization, follow best practices and avoid common mistakes […]
Summary: Unsure where to start? Use this collection of links to our articles and videos to develop processes, standards, and strategies for effective content. A content strategy outlines how your team will use content to meet user needs and achieve organizational goals. Without it, information can become chaotic for users and employees alike. Use this […]
Summary: When the key differences between choices are implied or buried, users often select the wrong option or misunderstand the features. This is an updated version of an article written by Jakob Nielsen in 2013. Users are bombarded with choices on the internet. That’s why the best websites make it easy for users to analyze […]
Most of people don’t know but I’ve been blogging for some time now. Actually, tomorrow will be ten years. Today is a good time to take a walk on memory lane. Four years ago, I already reflected on what I’ve learned from blogging. Funny enough, I feel it was yesterday I wrote this. Time flies. […]