Written by 
Summary: Test your icon knowledge with a 10-question quiz! Discover key insights from the first book from NN/g Press, “Digital Icons That Work.” Are the icons in your designs working hard or hardly working? Effective icons help our designs achieve a host of benefits that optimize usability, such as enhanced clarity, increased findability, and greater […]
Summary: Creating realistic data for prototypes is a chore. Use these prompting tactics with generative AI to enhance content fidelity in usability testing. Prototype testing is at the core user-centered design. But crafting realistic data for prototypes that you plan to test is time-consuming. Especially when the design itself is still evolving, you’re pressed for […]
Summary: Unsure where to start? Use this collection of links to our articles and videos to learn how to run successful discovery efforts in your UX-design process. Discovery refers to the preliminary phase in the UX-design process that involves researching the problem space, framing the problem(s) to be solved, and gathering enough evidence and initial […]
Summary: A/B tests incrementally improve the user experience of a product while effectively reaching business goals. A/B testing (sometimes also referred to as split testing) is a popular UX research method, with widespread adoption across businesses and industries. To ensure reliable, meaningful, and beneficial results for your organization, follow best practices and avoid common mistakes […]
Summary: Unsure where to start? Use this collection of links to our articles and videos to develop processes, standards, and strategies for effective content. A content strategy outlines how your team will use content to meet user needs and achieve organizational goals. Without it, information can become chaotic for users and employees alike. Use this […]
Summary: When the key differences between choices are implied or buried, users often select the wrong option or misunderstand the features. This is an updated version of an article written by Jakob Nielsen in 2013. Users are bombarded with choices on the internet. That’s why the best websites make it easy for users to analyze […]
Most of people don’t know but I’ve been blogging for some time now. Actually, tomorrow will be ten years. Today is a good time to take a walk on memory lane. Four years ago, I already reflected on what I’ve learned from blogging. Funny enough, I feel it was yesterday I wrote this. Time flies. […]