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A/B Testing 101

Summary:  A/B tests incrementally improve the user experience of a product while effectively reaching business goals. A/B testing (sometimes also referred to as split testing) is a popular UX research method, with widespread adoption across businesses and industries. To ensure reliable, meaningful, and beneficial results for your organization, follow best practices and avoid common mistakes […]

Discovery: Study Guide

Summary:  Unsure where to start? Use this collection of links to our articles and videos to learn how to run successful discovery efforts in your UX-design process. Discovery refers to the preliminary phase in the UX-design process that involves researching the problem space, framing the problem(s) to be solved, and gathering enough evidence and initial […]