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Why over 100 million athletes are hooked on Strava

Over 100 million athletes worldwide use Strava to track their activities and connect with other athletes. In this article, we’ll dive into how Strava uses communities and psychological principles to keep users engaged and motivated. At the heart of Strava’s social engagement is the activity feed. Let’s break it down into components: Activity titles Being […]

36+ Best Christmas Fonts for Festive Graphic Design

The festive Christmas season is approaching so we wanted to take this time to round up the best Christmas fonts for your branding, packaging and graphic design projects. Let’s get festive! 🎄 Top 10+ Best Christmas Fonts Download all the Christmas Fonts you need and many other design elements, available for a monthly subscription by […]

Designing for “How might things go wrong?”

Anticipating and designing for failure Source: https://link.springer.com/article/10.1007/s11423-023-10329-7 As designers, we often focus on creating experiences that “seamlessly” guide users toward success. But, what about those inevitable times when things don’t go as planned? I hate to say this, but many designers and business stakeholders still overlook the Design Failure Mode and Effects Analysis (DFMEA) even […]

How to build a legendary park

Learn how El Retiro in Madrid applies UX to transform its green spaces into one of the best places on Earth. This is how a park should NOT look like — source Tinkering with interfaces is cool, but could you apply the laws of user experience to build a great park? Or at least a […]

Gentrified by design

When I think of product design, I think about a discipline that explores how and why people might interact with the product in question. I think about the goals they’re trying to achieve. I think about the circumstances of potential customers, and whether the product can accommodate them. There can be a sense of detachment […]

5-minute cognitive ergonomics: memory

Unlike short-term memory, long-term memory stores information for a long time. It builds through repetition and familiar patterns. UX designers can use long-term memory by creating consistent layouts or icons, so users learn to recognize them over time. This way, users won’t have to “relearn” how to use your design every time they visit. Key […]

Screening Participants for User-Research Studies

Summary:  Well-written screeners ensure that your study participants are appropriate for your research goals, improve data quality, save resources, and reduce bias. There is no worse feeling for a researcher than realizing in the middle of a research session that the data is invalid because the participant is a bad match. Avoid this disaster by […]