What is ICP? ICP, short for Ideal Customer Profile, is a detailed and specific description of your ideal customer. It goes beyond demographics and focuses on understanding their needs, pain points, motivations, and behaviors. By creating an ICP, you can tailor your marketing strategies to precisely target those who are most likely to convert into […]
The Importance of Content Strategy in Digital Marketing In the ever-evolving landscape of digital marketing, having a robust content strategy is more crucial than ever. As businesses strive to capture the attention of their target audience, the way they structure and present their content can significantly impact their success. One effective approach to enhancing content […]
Maserati Q3 sales fell 60% compared to 2023, with year-to-date figures down more than 58%. Stellantis CEO blames Maserati’s decline on weak brand positioning and aggressive dealer discounting. With a reduced model lineup and cost-cutting measures, Stellantis is refocusing Maserati on profitability and premium appeal. Maserati managed to sell around 20,600 cars through the first […]
When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT.
Buying or selling a home is an important financial (and emotional) decision, and your clients want an agent they trust to protect their interests and help them navigate the complexities of the process. That’s where real estate social media marketing comes in. When applied correctly, it can be a great way to start conversations, share […]
Managing one LinkedIn profile can be a lot of work, let alone several. LinkedIn tools make your job easier and help you boost your brand’s visibility and lead generation efforts, as well as establish stronger relationships within your niche. These tools can also enhance the decision-making process. In this article, I’ll show you some of […]
Ever felt like you’re putting in a lot of effort to create content and distribute it on all possible channels, yet the results are underwhelming? Putting in place a clear content strategy framework might be the solution to your troubles. Furthermore, fine-tuning content across various platforms and strategically scheduling social media posts can significantly amplify […]
Marketing provides limitless possibilities for content creators. From good old printables to fairly unexplored WhatsApp newsletters — any form of content can find its place in your content marketing strategy. Collectively, all content formats are called marketing collateral. And that’s where we’re headed today. In this article, I’ll cover 36 types of different marketing collateral: […]
Today, I’m going to tell you all about our SEO workflow that fueled our content scaling efforts and helped us get to 80,000 organic traffic per month. After much trial and error, we’ve nailed an SEO process that enables us to keep track of our content operations, from keyword research and brief creation to feedback […]
Can collaborative working be the key to boosting your marketing success? By tapping into the power of collaboration, marketing teams can work better and smarter together, to achieve and surpass the expected business results. In this article, I’ll dive into the concept of collaborative work (from social media collaboration to freelance writers), go over its […]