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Enhance Your Digital Marketing Strategy with Content Pillars

The Importance of Content Strategy in Digital Marketing In the ever-evolving landscape of digital marketing, having a robust content strategy is more crucial than ever. As businesses strive to capture the attention of their target audience, the way they structure and present their content can significantly impact their success. One effective approach to enhancing content […]

Maserati’s Sales Plunge 60% As Stellantis Blames Dealer Discounts And Marketing (Again)

Maserati Q3 sales fell 60% compared to 2023, with year-to-date figures down more than 58%. Stellantis CEO blames Maserati’s decline on weak brand positioning and aggressive dealer discounting. With a reduced model lineup and cost-cutting measures, Stellantis is refocusing Maserati on profitability and premium appeal. Maserati managed to sell around 20,600 cars through the first […]

How to Create a Content Strategy Framework That Works

Ever felt like you’re putting in a lot of effort to create content and distribute it on all possible channels, yet the results are underwhelming? Putting in place a clear content strategy framework might be the solution to your troubles. Furthermore, fine-tuning content across various platforms and strategically scheduling social media posts can significantly amplify […]

All Types of Marketing Collateral You Can Use for Growing Your Sales (With Examples)

Marketing provides limitless possibilities for content creators. From good old printables to fairly unexplored WhatsApp newsletters — any form of content can find its place in your content marketing strategy. Collectively, all content formats are called marketing collateral. And that’s where we’re headed today. In this article, I’ll cover 36 types of different marketing collateral: […]